Enjoy expanded Tree Lighting and Christmas Light Parade this weekend

Adam Curtis Public Affairs Press Releases

The City of Sierra Vista has partnered with the Sierra Vista Area Chamber of Commerce to enhance two favorite holiday events that will take place this weekend.

The City’s annual tree lighting ceremony has been expanded into a two-day festivity with a holiday market, a new community tree donated by the Kiwanis Club of Sierra Vista, and a wine and beer garden run by the Sierra Vista Rotary Club. The Tree Lighting and Holiday Market will take place in Veterans Memorial Park from 4 to 11 p.m. on Friday and from 11 a.m. to 11 p.m. on Saturday.

Expanding this event has enabled the City to partner with the chamber on its Christmas Light Parade, which will take a new route encircling Veterans Memorial Park on Saturday evening. This change makes the most of both events, while also reducing costs, enhancing safety, and extending the route used for local parades.

Schedule of events

On Friday, visitors to Veterans Memorial Park can enjoy a performance by the Sierra Vista Community Band at 5 p.m. before watching the tree lighting ceremony at 5:30 p.m. Santa will arrive after the ceremony to meet local children and take their letters, while the holiday market and children’s activities will remain open throughout the event on both days.

On Saturday, the Desert Swing Band will perform a Christmas Concert at noon. Then the chamber’s Christmas Light Parade will head around Veterans Memorial Park starting at 5:30 p.m. Entrances and exits to Veterans Memorial Park will be closed for the parade from 5 to 7:30 p.m., so be sure to get ready early! Santa will then return to the park after the parade as Children’s activities and shopping continue until 11 p.m.

New parade route debuts

The Christmas Light Parade will be the first to use a new parade route designed to improve safety, reduce costs, and offer better spaces for viewing and staging.

Encircling Veterans Memorial Park, the new route extends just over 2 miles, which is a little longer than the old route along Fry Boulevard that spanned 1.7 miles. While the route is longer, the number of streets that need to be blocked is much lower, which significantly reduces police costs while also making the parade safer. It also eliminates the need to hire shuttle buses for parade participants and offers them better parking and lighting for their staging area.

The parade will start at Martin Luther King Jr. Parkway and Coronado Drive at 5:30 p.m. by heading east along MLK. It will turn south onto Avenida Escuela, then west onto Fry Boulevard, and then back north along Coronado Drive before ending where it began at MLK. This route will be closed to traffic from 5 to about 7:30 p.m. Entrances and exits to Veterans Memorial Park will also be closed from 5 to about 7:30 p.m. The Cove will close at 5 p.m. so patrons may leave before the road closures take effect.

All entrances and exits to Cochise Plaza, located on the northeast corner of Fry Boulevard and Coronado Drive will also be closed from 5 to about 7:30 p.m. City staff have directly notified businesses in the plaza via in-person visits.

Coronado Drive will be closed from MLK to Tacoma Drive for parade staging from 3 to 7:30 p.m. Tacoma Drive and Las Brisas Way, east of Coronado Drive, will also be closed starting at 3 p.m.

Residents in the neighborhoods most impacted by the new route have been notified of access changes via direct mail. They were also assured that public safety vehicles will be allowed to interrupt the parade route to access these neighborhoods as needed.