Tourism for the City of Sierra Vista is managed by the Marketing and Public Affairs division. As a destination marketing organization, we cater visitors—and encourage our residents to become local tourists.

The division also manages the Visitor Center, located in the Oscar Yrun Community Center, 3020 E. Tacoma Street. The Visitor Center is open from 8:00 a.m. to 5:00 p.m. Monday through Friday, and is closed on City holidays. Visitor information is available outside the Visitor Center, and at many locations throughout the City, including hotels and restaurants. Click here to learn more about visiting Sierra Vista.

The City is a member of the Cochise County Tourism Council, which is formed by an intergovernmental agreement between Cochise County and the cities of Benson, Bisbee, Douglas, Tombstone, and Willcox. This group works to aid in promoting Cochise County to travelers from around the globe. Learn more about visiting Cochise County here.

Marketing and Public Affairs Division
Sierra Vista City Hall
1011 N. Coronado Drive
Sierra Vista, AZ 85635
(520) 417-6907

Sierra Vista Visitor Center
Oscar Yrun Community Center
3020 E. Tacoma Street
Sierra Vista, AZ 85635
(520) 417-6960