The Region’s Retail Hub
Sierra Vista’s retail market serves an area two and a half times its population and accounts for two thirds of Cochise County’s retail sales. The City’s close proximity to Mexico broadly widens the retail market, with Mexican visitors spending $186.4 million annually in Cochise County. Of this, 55 percent is spent in retail stores, 24.1 percent in grocery outlets and 7.3 percent in restaurants. Still, Sierra Vista is an underserved retail market with purchasers going outside of the area for big-ticket items like electronics and furniture.
Sierra Vista is home to the only indoor shopping mall south of Tucson. The Mall at Sierra Vista offers more than 50 stores, including national chain anchors Dillard’s and Sears, as well as a food court and cineplex. In recent years, the city has welcomed a number of major retail outlets, including a Wal-Mart Supercenter, Hobby Lobby, Jo-Ann Fabrics & Crafts, Bealls Outlet, and Cal-Ranch. Demonstrating its commitment to the retail sector, the City of Sierra Vista commissioned an analysis of regional retail opportunities. The study, carried out by Buxton Co., analyzed the purchasing habits and lifestyles of area consumers. It provides a detailed insight into where businesses can expand or diversify. This valuable data is available by contacting the City of Sierra Vista’s Economic Development Division.
Sierra Vista is the retail hub of Cochise county, serving a commercial market of more than 110,000 people.Dr. Robert Carreira, Chief Economist, Cochise College Center for Economic Research